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There are Millions upon Millions of Consumer Households throughout the U.S.
Some with Children, Some with High Income, Some with Special Needs, and some
who have demonstrated by their actions that they are worthy of your consideration.
...But, with today's ever rising costs of promotion, this "Sea of Consumers" can be
A Marketeers "Dream" or "Downfall",.. depending on the Knowledge and Selectability
that has been utilized in the selection process, to prepare for a Successful Campaign.
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The "Big Lists" are truly "The Enhancement of A Nation".
Over 200 Million Individual Data Records have been carefully combined, referenced
& cross-referenced, codified, matched, verified, date controlled, and certified,
all to Enhance "the very soul" of each and every Data Record.
In Addition, The entire "Big Lists" Master Data Base has been throughly processed
through all of the "standard" Deliverability & Selection Enhancement routines, such as:
NCOA...CASS...LACS...,all of this prior to the Permanent Classification of Marketing
Selection Factors designed to "Pin Point" Prospects, and reduce Selection & Fulfillment Costs.
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Permanent Marketing Selection Factors are Designed To Save You Money !!
With Nearly 100 Separate "Big Lists" Classifications, the Major Chore of locating your Prospects
has been completed, and at No Additional Cost to You. Obviously, further Refinements and Selections
are available within each "Big List", allowing maximum Performance and Segmentation.
Because the compilation of each "Big List" has taken basic data such as License Data, Voter
Registration Data, Telephone Directories, etc. and Enhanced each Individual Record with Data
available Only through Proprietary sources such as Product Registration Cards, Privately Conducted Surveys
and other Individual Proprietary Information. The Result of this "Data Enhancement" procedure allows
us to offer Zip-Plus-4 Addresses that are selectable by Exact Age, By Sex, and by Individual Names.
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