Retail Customers Masterfile

.....Presents

Retail Customers Masterfile

8,631,696 - Quarterly Hotline Buyers...$55.00/M

mIn's #82924

The Retail Customer Masterfile consists of shoppers who have specified special interests and available spending power. Knowledge of purchasing tendencies allows retail marketers to target specific goods and services. This is an excellent prospect audience for retail merchants to promote sales events, private label credit cards, open houses, etc. The following retail customers have been segregated by the "type" of store where they have been shopping and using their credit cards.

"Click" On Any Segment Name (below) For Complete Information & Data Card

| Carriage Trade Stores| Drug Stores | Home Furnishings | Mass Merchandise | Standard Dept.Stores | Retail Cust. Masterfile |

"Carriage Trade" Store Customers Selections: Counts:

These shoppers have frequented expensive 12 Month 7,029,526

"Carriage Trade" Department Stores and Quarterly 1,774,955

made purchases with their credit cards. Monthly 597,568

Drug Store Customers Selections: Counts:

These shoppers have frequented 12 Month 5,620,367

Drug Stores and made purchases Quarterly 1,419,142

with their credit cards.

Furniture & Home Furnishings Customers Selections: Counts:

These shoppers have frequented Furniture 12 Month 476,426

and Home Furnishing Stores and made Quarterly 120,297

purchases with their credit cards.

Mass Merchandise Store Customers Selections: Counts:

These shoppers have frequented the large 12 Month 8,154,871

Mass Merchandise Discount Stores and made Quarterly 2,059,104

purchases with their credit cards.

Standard Department Store Customers Selections: Counts:

These shoppers have frequented the large 12 Month 28,820,951

National Chain Stores and made Quarterly 7,277,290

purchases with their credit cards. Monthly 2,450,020

Retail Customers Masterfile Selections: Counts:

The Retail Customer Masterfile consists of 12 Month 34,184,936

shoppers who have specified special interests Quarterly 8,631,696

and available spending power.

SOURCE: All records have been verified by a minimum of 4 independent sources. 100% Direct Response

Net Name Arrangement: 85% on 50,000 names with $8.50/M running charges.

Minimum Test = 5,000

Carriage Trade Stores| Drug Stores | Home Furnishings | Mass Merchandise | Standard Dept.Stores | Retail Cust. Masterfile | Yacht & Boat Owners

Active Households| Ethnic | Financial Serv. | Health/Fitness | Hobby | Insurance | Mail Order Buyers | Opp.Seekers | Pet Owners | Seniors | Women

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Retail Customers Masterfile

8,631,696 - Quarterly Hotline Buyers...$55.00/M

<The "Big Lists" Home Page <The "Big Lists" Alpha Directory <Contact The "Big Lists" Info. Desk

**<The "Big Lists" Home Page <The "Big Lists" Alpha Directory <Contact The "Big Lists" Info. Desk**